MASSIVE BIG TEN TRAFFIC: 2023 EDITION

The Big Ten is experiencing/seeing/witnessing a surge/an explosion/a tidal wave in traffic/viewership/attention this year/season/cycle. Fans are eagerly anticipating/highly excited about/buzzing over the upcoming/next/forthcoming season, with teams like/programs such as/ squads including Michigan State/Ohio State/Penn State battling it out for/com